LyondellBasell has announced the launch of our new brand identity aligned to our purpose, “creating solutions for everyday sustainable living.” As part of this announcement, you will see a new logo, tagline, and visual identity system affirming our new company strategy launched in March of this year.
The new tagline “Solutions for a Better Tomorrow,” captures our dedication to creating products and solutions that support sustainable, modern living, including solutions for food packaging, health, transportation, clean energy and a circular and low carbon economy.
The new logo featuring a hexagon shaped symbol, reflects the core of who we are, a chemical company with a deep history of innovation. The hexagon is open to show the importance of maintaining an outside-in perspective focused on collaboration with all members of the value chain to achieve a more sustainable future. ‘LYB’ in the center in blue, with the blue arrow on top, represents the strong position we hold in the industry and how we are driving progress forward in sustainability. We also use pink to highlight the creativity and innovation of our team, as well as green, which underscores our commitment to sustainability and ability to create value through the execution of our new strategy. It will be rolled out across the company’s website, marketing materials and social media channels, as well as other company assets going forward.